Waypoint Group LLC

Waypoint Group LLC is a B2B-focused startup that offers TopBox, an account-centric customer feedback engine specifically tailored for B2B firms. TopBox is designed to address issues related to response rates to surveys, customer churn and expansion potential, and relationship strength and depth. The platform's key features include enabling account teams to prioritize actions linked to financial goals, role-based reporting, intuitive use via Salesforce or app, and automation balanced with support for tasks requiring a personal touch. In addition, TopBox provides insights such as Ideal Customer Profile (ICP) analysis, customer journey mapping, and front-line education for strengthening customer relationships. Having been founded in 2008 and based in the United States, Waypoint Group primarily serves B2B SaaS companies and other technology providers. Co-founder and Principal Consultant Steve Bernstein is recognized as a pioneer in NPS for B2B and authored "Failure Sucks! (More for Your Customers, Than for You.): A B2B Guide to Customer Success" in 2013. In 2021, G2 Crowd awarded Waypoint’s TopBox with "Best in Ease of Doing Business" based on their commitment to accelerating clients’ results with a B2B-specific VoC program. In summary, Waypoint Group LLC is dedicated to helping B2B companies accelerate revenue growth and positive word-of-mouth through their TopBox platform. Their focus on customer success and recognition within the industry serves as a testament to their potential for continued growth and impact within the analytics sector.