bsurance vs Root
bsurance
We accelerate the creation and distribution of insurance products with technology and operational capabilities
13 employees · est. 2017 · Wien, Austria
Root
The proven API-first insurance platform to build, launch and manage digital insurance products
136 employees · est. 2016 · London, United Kingdom
Root is the older company (2017 vs 2016); Root is the larger of the two.
Side-by-Side Comparison
| Metric | bsurance | Root |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2016 older |
| Headquarters | ||
| Headquarters | Wien, Austria | London, United Kingdom |
| Employees | ||
| Employees | 13 | 136 larger |
| Industry | ||
| Industry | Analytics, Fintech, Insurance | API, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Non Equity Assistance | Venture round |
| Total Funding | ||
| Total Funding | $4.50M | $4.50M |
| Funding Rounds | ||
| Funding Rounds | 3 | 2 |
| Services | ||
| Services | Insurance Platform, Insurance Solutions, Expert Services | End-to-End Insurance Platform, Product Workbench, Policy Administration System, Embedded Insurance Integration, API Support and Development |
| Target Customers | ||
| Target Customers | Insurers, Banks, B2C/Retail Channels, MGAs | Insurers, Managing General Agents (MGAs), Retailers, Banks, Affinity Brands, Non-Insurance Partners |
| Taxonomy | ||
| Taxonomy | Insurance TechnologyNo-Code PlatformInsurance DistributionEmbedded InsuranceDigital TransformationB2B2C Model +9 | API-firstLow-code PlatformDigital Insurance ProductsOmni-channel DistributionAffinity Partner DistributionPolicy Administration +9 |
| Website | ||
| Website | bsurance.com | rootplatform.com |
About bsurance
bsurance, founded in 2017, is a forward-thinking company based in Austria that operates at the intersection of Analytics, Fintech, Insurance, Insurtech, and SaaS. The company’s mission, encapsulated in its slogan, "We accelerate the creation and distribution of insurance products with technology and...
About Root
Root is a dynamic player in the Insurtech industry, offering an API-first insurance platform that is revolutionizing the way digital insurance products are built, launched, and managed. Founded in 2016 and based in the United Kingdom, the company has carved a niche for itself by providing a low-code...
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Compiled from the BounceWatch company index. We last looked at bsurance on 11 Sep 2025, and Root on 5 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
