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Root vs Stere

Root logo

Root

The proven API-first insurance platform to build, launch and manage digital insurance products

136 employees · est. 2016 · London, United Kingdom

VS
Stere logo

Stere

Reinventing insurance distribution

26 employees · est. 2021 · New York, United States

Root is the older company (2016 vs 2021); Root is the larger of the two.

Side-by-Side Comparison

Root Stere
Founded
2016 older 2021
Headquarters
London, United Kingdom New York, United States
Employees
136 larger 26
Industry
API, Financial Services, Fintech Fintech, Insurance, Insurtech
Funding Stage
Venture round Seed
Total Funding
$4.50M $7.00M
Funding Rounds
2 3
Services
End-to-End Insurance Platform, Product Workbench, Policy Administration System, Embedded Insurance Integration, API Support and Development Stere API-as-a-Service, Stere Distribution, Data Analytics, Global Expansion
Target Customers
Insurers, Managing General Agents (MGAs), Retailers, Banks, Affinity Brands, Non-Insurance Partners Insurers, Embedded Partners, Brokers & Agents, Developers
Taxonomy
API-firstLow-code PlatformDigital Insurance ProductsOmni-channel DistributionAffinity Partner DistributionPolicy Administration +9 InsurtechInsurance DistributionAPI-as-a-ServiceDigital PlatformCommercial InsuranceInsurance Innovation +8
Website
rootplatform.com stere.io
Root logo

About Root

Root is a dynamic player in the Insurtech industry, offering an API-first insurance platform that is revolutionizing the way digital insurance products are built, launched, and managed. Founded in 2016 and based in the United Kingdom, the company has carved a niche for itself by providing a low-code...

Stere logo

About Stere

Stere is a fintech startup that aims to revolutionize the insurance distribution industry. Founded in 2021 and headquartered in the United States, Stere has recently secured a $5.00M Seed Round investment on 26 September 2022 from notable investors including InsurTech Fund, Vida Capital, and Farming...

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Frequently Asked Questions

Root was founded in 2016, based in London, United Kingdom, with 136 employees. Root is a dynamic player in the Insurtech industry, offering an API-first insurance platform that is revolutionizing the way digital insurance products are built, launched, and managed. Founded in 201. Stere was founded in 2021, based in New York, United States, with 26 employees. Stere is a fintech startup that aims to revolutionize the insurance distribution industry. Founded in 2021 and headquartered in the United States, Stere has recently secured a $5.00M Seed Round invest.
Root has raised $4.50M and Stere $7.00M. Latest stage: Root Venture round, Stere Seed.
Both work in Fintech and Insurtech and list embedded insurance and insurtech among their focus areas.

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Compiled from the BounceWatch company index. We last looked at Root on 5 Dec 2025, and Stere on 24 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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