The Original MakeUp Eraser

The Original MakeUp Eraser is an innovative and sustainable E-commerce and Fashion startup founded in 2012 in the United States. The company’s slogan – ‘Erase ALL Makeup With JUST Water! 💕’ reflects its groundbreaking product, a reusable and machine washable makeup eraser that can last 3 to 5 years. The MakeUp Eraser is positioned as the #1 sustainable makeup remover globally, capable of erasing waterproof mascara, eyeliner, foundation, lipstick, and more with just water, effectively replacing 3600 makeup wipes. The company certainly stands out with its 8 game-changing benefits, including being antibacterial, free of chemicals, eco-friendly, and suitable for sensitive skin, in addition to its potential to save money. The MakeUp Eraser is on a mission to eliminate wipes, which are revealed to be the 3rd most wasteful product globally, by utilizing the most accessible resource – WATER. Their commitment to sustainability aligns with the dire need to reduce the staggering 1.3 billion wipes used daily, highlighting that a makeup wipe takes 100 years to break down. Thus, MakeUp Eraser is making a significant impact by offering a more sustainable solution to makeup removal. While information on their latest investment is not available, the company’s innovative and environmentally conscious approach to makeup removal positions it as an exciting possibility for venture capital investment, especially in the context of growing consumer interest in eco-friendly products.