La bouche rouge, Paris is a sustainable beauty startup founded in 2017, with a mission to redefine the beauty industry by offering pure and sustainable products. The company's slogan, "Beauty for you and the planet. Refillable and Responsible.", reflects its commitment to environmental consciousness, which is a pressing issue in the cosmetics industry. As the French Clean Beauty Pioneer, La bouche rouge has steered clear of plastic in its products, formulas, and production processes, addressing the environmental challenges posed by the beauty industry. With a focus on French traditional craftsmanship and eco-responsibility, La bouche rouge has expanded its offerings beyond lipsticks, introducing a full sustainable and revolutionary makeup line in 2020. The range is characterized by its clean, microplastic-free, and refillable nature, embodying the company's core values of responsibility, sustainability, traceability, and creativity. In the recent €10.00M Series A investment secured on 24 February 2022, the startup attracted notable investors including Bpifrance, Mirabaud Asset Management, and Chalhoub Group. La bouche rouge's dedication to sustainability and its innovative approach to clean beauty make it an intriguing prospect in the fashion sector, positioning it as a promising investment opportunity in the beauty and sustainability space.
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