Ruler Analytics

Ruler Analytics is a marketing attribution and measurement platform founded in 2016, headquartered in the United Kingdom, with a focus on Analytics, Marketing, CRM, and Sales industries. The company's slogan "Data Driven Marketing Attribution & Marketing Mix Modelling Software for Data Science and Marketing teams" encapsulates its core mission. The platform provides marketers with qualitative and quantitative insights into customer behavior, enabling them to understand where, how, and why customers make purchasing decisions. Ruler Analytics aims to overcome measurement challenges brought about by the deprecation of 3rd party cookies, siloed data, and first/last click reporting through Venture Round investment at 20 November 2017 from Northern Stars. Ruler Analytics achieves this by gathering 1st party data to track digital user touch points without obstruction, connecting web, marketing, and sales data to a single measurement platform, and leveraging econometrics and self-reported attribution to fill gaps and add context.