Visual IQ, Inc.

The right performance insights for every marketing role

General Information
Company Name
Visual IQ, Inc.
Founded Year
2006
Location (Offices)
Needham, United States +6
Founders / Decision Makers
Number of Employees
51
Industries
Advertising, Analytics, Automation +2
Funding Stage
Series B
Social Media

Visual IQ, Inc. - Company Profile

Visual IQ is a leading provider of marketing effectiveness measurement solutions, offering unparalleled insights for brand and agency marketers. Through a combination of Nielsen's data access and Visual IQ's multi-touch attribution capabilities, the company delivers holistic measurement solutions. Since its establishment in 2006, Visual IQ has been at the forefront of assisting marketing teams in making informed decisions, from strategic investments across all channels to real-time campaign optimizations. The company's offerings provide actionable, audience-driven intelligence, maximizing efficiency and effectiveness across the entire marketing portfolio. In June 2012, Visual IQ secured a significant $12.00M Series B investment from Volition Capital and Fog City Capital. This investment reflects the confidence of industry-leading investors in the company's innovative approach to marketing analytics and effectiveness measurement. Visual IQ's commitment to providing the right performance insights at the right time has solidified its position as a key player in the Advertising, Analytics, and Marketing industries. With its headquarters in the United States, Visual IQ continues to shape the future of marketing decision-making. For more information, visit www.visualiq.com or contact [email protected].

Taxonomy: marketing effectiveness, attribution management, marketing analytics, media mix modeling, marketing optimization, multi-touch attribution, integrated marketing, SaaS-based intelligence suite, cross-channel attribution, predictive analytics, advertising strategies, marketing ROI, marketing technology

Funding Rounds & Investors of Visual IQ, Inc. (2)

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Funding Stage Amount No. Investors Investors Date
Series B $12.00M 2 25 Jun 2012
Series A $3.00M 1 20 Aug 2010

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