LeadsRx

LeadsRx is a marketing analytics SaaS software and services company that prioritizes impartiality, consumer privacy, and quality data. Founded in 2015 and based in the United States, their flagship product, LeadsRx Attribution™, stands out as a multi-touch attribution platform that doesn't rely on third-party cookies to capture buyer paths-to-purchase. It offers real-time analysis and seven different attribution models for optimizing ad spend across various channels including digital, podcast, OTT, radio, television, and more. The company also has a product named LeadsRx Journey™, which is a complete customer journey analytics platform with identity graph technology, providing analytics for average time to conversion, touchpoint paths, and detailed metrics by marketing program to decrease buying cycles and improve customer lifetime value. Furthermore, LeadsRx Privacy Studio™ is a framework that establishes a Data Clean Room (DCR) and puts IT teams in control of data storage, while supporting various cloud service platforms such as Amazon Web Services, Google Cloud, IBM Cloud, Microsoft Azure, Oracle Cloud, DigitalOcean, and Rackspace Cloud. Notably, the most recent investment for LeadsRx was a $10.00K Seed Round investment on 13 May 2015 from AJ Brown. The company operates within the Advertising, Internet, SaaS, and Marketing industries. With a strong focus on data privacy and comprehensive analytics solutions, LeadsRx presents a promising opportunity for investment in the ever-evolving marketing technology landscape.