MyShubhLife

MyShubhLife is India’s largest embedded finance platform, focusing on providing financial services to the underserved market segments. Since 2006, the company has been leveraging the latest technology and innovation to offer affordable credit to millions through its end-to-end financial services platform. The company's four-pronged strategy to embedded finance includes Robust Technology, Deep Data Science, Contextual Products, and RBI compliant NBFC. MyShubhLife has formed partnerships with various companies to provide credit to customers and contribute to India’s growth story, believing that a lack of credit should not hinder growth. With an INR1.00B Series B investment from Gojo & Company at 11 April 2022, MyShubhLife has strengthened its positioning in the market. The company's platform fills the credit gap for MSMEs by offering an end-to-end API model, fast integration, and a proprietary data-driven underwriting model. Additionally, MyShubhLife offers a Gold membership program called ‘Shubh Saathi’ for corporate and HRMS partners, which aims to deliver financial well-being to blue-collar employees across manufacturing and services organizations by providing access to various financial products, including loans, investments, and e-filing of taxes. MyShubhLife's innovative approach to providing financial services and its strategic partnerships position it as a key player in the Financial Services and Fintech industries in India, indicating a promising future for the company.