Foursquare is a location intelligence company that provides business solutions and consumer products by leveraging location data. The company's flagship apps, Foursquare and Swarm, cater to consumers, while it also offers robust media and enterprise products. Foursquare's in-depth understanding of location intelligence enables brands to gain valuable insights about customers, facilitating targeted audience engagement, foot traffic measurement, and assessment of advertising outcomes. The suite of tools, including Foursquare Analytics, Placed powered by Foursquare, Pinpoint audiences, and Pilgrim SDK along with Places API, aids brands in identifying trends, measuring foot traffic uplift, optimizing advertising campaigns, and enhancing engagement. Founded in 2009 in New York, New York by Dennis Crowley and Naveen Selvadurai, Foursquare secured a $150.00M Series G investment on 31 May 2019 from Raine Ventures. The company operates within the realms of Advertising, Analytics, Big Data, and Developer Tools, positioning itself as an influential player in the location intelligence space.
Funding Stage | Amount | No. Investors | Investors | Date |
---|---|---|---|---|
Series G | $150.00M | 1 | The Raine Group | 31 May 2019 |
Series F | $33.00M | 3 | Naver | 02 Oct 2018 |
Series E | $45.00M | 6 | Morgan Stanley | 14 Jan 2016 |
Series D | $15.00M | 1 | Microsoft | 04 Feb 2014 |
Series D | $35.00M | 2 | Smallcap World Fund | 19 Dec 2013 |
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