AreaMetrics (Acquired by Point Inside)

AreaMetrics’ location data is used by marketers and brands to drive fresh insights and competitive advantages

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General Information
Company Name
AreaMetrics (Acquired by Point Inside)
Founded Year
2014
Location (Offices)
Founders / Decision Makers
Number of Employees
1
Industries
Analytics
Funding Stage
Seed
Social Media

AreaMetrics (Acquired by Point Inside) - Company Profile

AreaMetrics (Acquired by Point Inside)

Slogan: AreaMetrics’ location data is used by marketers and brands to drive fresh insights and competitive advantages

Description: Founded at the TETRIS headquarters in Honolulu, AreaMetrics began as a consumer-facing mobile app that used Bluetooth beacons to offer location-based restaurant recommendations to more than 250k users. The company has installed thousands of beacons in businesses across North America. We realized that our large network of Bluetooth beacons could help app developers create more engaging apps, while simultaneously providing marketers and brands with precise geo-location data. This realization led to a new vision for our company - to create an international audience and a global network of beacons to enable high-quality location data insights. Today, we've mapped over 6 million Bluetooth beacons to give our customers highly precise data for geo-location intelligence. Our beacon coverage continues to grow, thanks to our app publisher-partner network.

Founded: 2014

Industries: Analytics

Last Investment: $225.00K Seed Round investment at 01 July 2019

Last Investment Investors: N/A

Taxonomy: Location Data, Bluetooth Beacons, Geo-location, Consumer Analytics, Brick and Mortar, Sensors, BLE, App Development, Marketing Insights

Funding Rounds & Investors of AreaMetrics (Acquired by Point Inside) (5)

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Funding Stage Amount No. Investors Investors Date
Seed Round $225.00K - 01 Jul 2019
Seed Round $750.00K - 01 Dec 2017
Seed Round $2.00M 5
Quest Venture Partners, investor in AreaMetrics (Acquired by Point Inside)'s Seed Round round Startup Capital Ventures, investor in AreaMetrics (Acquired by Point Inside)'s Seed Round round Seraph Group, investor in AreaMetrics (Acquired by Point Inside)'s Seed Round round Social Starts, investor in AreaMetrics (Acquired by Point Inside)'s Seed Round round Reef Capital Ventures, investor in AreaMetrics (Acquired by Point Inside)'s Seed Round round
01 Dec 2015
Seed Round $210.00K - 01 Nov 2014
Angel Round $225.00K 5
Blue Startups, investor in AreaMetrics (Acquired by Point Inside)'s Angel Round round Hawaii Angels, investor in AreaMetrics (Acquired by Point Inside)'s Angel Round round
Tuff Yen, Dan Freedman +1 		01 Feb 2014

Latest News of AreaMetrics (Acquired by Point Inside)

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No recent news or press coverage available for AreaMetrics (Acquired by Point Inside).

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