Locarta
Making the physical world as measurable as the online world, through real-world data and high-quality insights.
Making the physical world as measurable as the online world, through real-world data and high-quality insights.
Locarta, founded in 2015 and headquartered in Berlin, is making the physical world as measurable as the online realm through real-world data and high-quality insights. The company tracks and analyzes the movements of people in the real world through Germany’s largest panel of smartphone users. Leveraging this data, Locarta offers a wide range of products and can answer questions such as whether mobile ads lead to increased store visits, who passes by a particular billboard, and where customers reside. The data is directly collected from the phone and is not limited to location alone. Locarta employs top-tier statistical models to predict the likelihood of a visit based on numerous factors while actively correcting for any panel skew to ensure precise results. Its location-based insights provide valuable information to retailers, publishers, and advertising agencies about real-world consumer behavior. With a focus on Advertising, Analytics, and Mobile industries, Locarta continues to operate from its original location in Berlin, with Jan Rettel, David Roberts, and Vlad Vlaskin as its founders.
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