Cyreen

Cyreen, founded in 2017, is a German startup specializing in the development of highly effective retail media technologies for brick-and-mortar retailers and FMCG advertisers. The company's slogan, "Measurable in-store retail media innovations," reflects its focus on generating impactful and data-driven insights by connecting various data streams, including shopper-, media-, and purchase data. Their product, C.A.P. (Connecting Ad-Impressions with Purchase), offers a data-based retail medium with integrated advertising impact technology, catering to supermarkets by seducing shoppers with targeted ads at the right time. Cyreen's technology aims to establish a new retail media standard and make offline campaigns precisely measurable. Notably, the measurement methodology developed for C.A.P. and its data and consumer protection concept have been recognized by industry experts. In 2021, the EU Commission awarded the company for its groundbreaking approach, positioning it as a significant player in the offline advertising market. With a focus on the industries of Advertising and Consumer products, Cyreen operates from its headquarters in Germany. Notably, the company has received funding and an award from the EU Commission in 2021, signaling its potential for growth and innovation in the retail media technology space. While specific details about its last investment and investors are not available at this time, Cyreen's approach to retail media innovation and data-driven insights positions it as a noteworthy player in the industry, with potential for further investment and expansion.