Footprints AI

Footprints AI is a retail media solution leader, offering a next-gen platform equipped with analytics, automation, and proprietary AI for agencies and brands. The platform opens access to an exclusive network of physical retailers, allowing advertisers to conduct precise in-store and online campaigns, providing real-time insights into sales impact at the product and store level. For physical retailers, Footprints AI transforms 100% of customers into targetable media audiences, leveraging identified and anonymous browsing and purchase behaviors with 96% accuracy. Notably, the company's retail partners witness a 10X increase in retail media revenues within 3 months, without incurring costs and while maintaining control over their data.

Currently, Footprints AI operates the most advanced syndicated retail media network in the Central and Eastern Europe region, analyzing and monetizing the shopping behavior of over 15 million monthly online and in-store customers, delivering up to 8X better returns on ad spend and unique media-to-sales attribution for global brands. With footprints AI's proven revenue-generating model, technological advantages, and strong retail partnerships, it has garnered trust from leading retailers in the CEE region, including Profi (Ahold Delhaize), Lagardère Travel Retail, Rimi Baltic, Studenac, Tazz (Wolt Romania), Bolt Food, and more.

Founded in 2017, Footprints AI is headquartered in the United States. In its latest funding round on 25 February 2025, the company secured a €2.30M Venture Round investment from SeedBlink and Catalyst Romania.