NearBuzz

NearBuzz is an innovative startup in the advertising industry, offering a digital out-of-home (OOH) advertising platform with audience measurement capabilities. Leveraging Computer Vision technology for audience analytics and IoT for real-time place context, the company enables brands and agencies to run interactive campaigns on outdoor digital displays, incorporating programmable context-based triggers for targeted ads. This approach addresses the traditional challenges of offline advertising, which has been one-way, expensive, and difficult to execute. NearBuzz's solution empowers advertisers to define target audiences, deliver real-time targeted content, build interactive campaigns, and access audience insights through its analytics engine. Founded in 2015, the company is headquartered in India and operates at the intersection of advertising, computer vision, and information technology. NearBuzz is driven by the vision of simplifying offline advertising, aiming to lead the industry by offering computer vision-based audience analytics, interactivity, real-time triggers based on an advanced context engine, and a proprietary ad-serve engine based on evolving context. While there is no record of the last investment or the investors involved, NearBuzz presents a promising opportunity for venture capitalists to explore the potential of its technology-driven approach in revolutionizing OOH advertising.