Cake (joincake.com)

Cake is a digital platform that aims to simplify advance care planning and end-of-life planning. It has gained recognition as one of Built In Boston’s “50 Tech Startups to Watch in 2018” and has been featured in The New York Times, BBC, Forbes, The Huffington Post, and The Boston Globe. Founded in 2015, Cake has its headquarters in the United States. The company recently secured a $3.70M Seed Round investment on 21 July 2021. The investors in this round included OCA Ventures, Pillar, GoAhead Ventures, Portfolia, InHealth Ventures, Brooks Hill Partners, RevTech Ventures, Two Lanterns Venture Capital, Bill Hambrecht, and Betsy Hambrecht. With its slogan "The leading platform for navigating mortality, end-of-life planning, and honoring life," Cake is dedicated to creating a destination for end-of-life planning, response, and inspiration. It emphasizes the importance of reflecting on desires at the end of life to live congruently and bring new meaning to living. Cake invites prospective candidates to view its job postings on Angellist and positions itself at the forefront of the Health Care, Information Technology, Internet, and Social Media industries.