Aura

Aura is a United Kingdom based startup founded in 2020 that aims to revolutionize end-of-life planning and funeral management. The company's slogan, "Celebrate Life, Manage Death," exemplifies its mission to change the conversation around death and provide individuals and their families with the tools to prepare for and celebrate life's end. Aura offers a comprehensive set of end-of-life planning tools and celebration of life funeral plans, striving to eliminate worry and uncertainty for both individuals and their loved ones. As of 13 October 2023, Aura successfully secured a £560.00K Seed Round investment from Nidobirds Ventures and Oxford Investment Opportunity Network, showcasing investor confidence in the startup's vision and potential for growth. Having obtained authorization and regulation from the Financial Conduct Authority and being registered in England and Wales, Aura is positioned as a disruptor in the Enterprise Software and Information Technology industries, aiming to make a meaningful impact on how individuals approach and manage the end of life.