Aura is a United Kingdom-based startup with the slogan "Celebrate Life, Manage Death". Founded in 2020, Aura aims to alleviate the worry and uncertainty surrounding death by providing end-of-life planning tools and celebration of life funeral plans. The company envisions changing the conversation around death and becoming a catalyst for societal transformation. Aura is authorized and regulated by the Financial Conduct Authority with a Firm Reference Number of 976308 and is registered in England and Wales with registration number 12287045. The last recorded investment in Aura was a £560.00K Seed Round investment on 13 October 2023, with funding from Nidobirds Ventures and Oxford Investment Opportunity Network. As the startup operates in the Enterprise Software and Information Technology industries, it offers a unique perspective on managing and celebrating both life and death.
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