Atomic

Atomic is an iconic brand in the skiing industry, tracing its roots back to the Austrian Alps in 1955. The company was founded by Alois Rohrmoser, a passionate skier, who handcrafted race skis that propelled athletes to success. Over the years, Atomic has maintained its commitment to innovation and performance, with its modern-day headquarters still located in the Pongau Valley, Austria, where it produces over 400,000 pairs of skis annually. The brand’s association with elite skiers such as Mikaela Shiffrin and Hermann Maier exemplifies its global recognition and influence in the skiing community. Atomic's dedication to the sport is evident as it entails 1,000 employees who are deeply involved in every aspect, from R&D and marketing to craftsmanship. The synergy between professional athletes and the brand's workforce constantly drives innovation and product development, ensuring that Atomic remains at the forefront of the industry. The company's intimate relationship with the skiing world, coupled with its enduring legacy, positions it as a brand rooted in history while embracing the future of the sport. Overall, Atomic stands as a testament to its slogan '#weareskiing,' embodying a brand that truly represents and serves the skiing community. With its rich heritage, commitment to excellence, and strong ties to top athletes, Atomic is well-positioned to maintain its industry leadership and captivate skiing enthusiasts globally.