Ski Utah

Ski Utah is the marketing company owned and operated by the Utah Ski and Snowboard Association, dedicated to promoting the state's winter sports industry. Established in 1975, the association strives to maintain the highest standards of service and facilities within the industry, expand winter sports, and advocate for laws beneficial to these activities. With a diverse membership representing resorts, lodging, transportation, retail, restaurants, and other related services, the Utah Ski and Snowboard Association is governed by a 21-member board of directors. Ski Utah's mission is to create awareness and demand for the state's ski and snowboard services through various channels, including an annual magazine distributed to 175,000 enthusiasts, and SkiUtah.com, which offers comprehensive resort and traveler information. The company also produces the Official Ski Utah Snow Report, a widely distributed account of daily snowfall data from all 14 Utah resorts. With nine full-time employees and an annual budget of approximately $3 million, the company operates at the forefront of promoting Utah as the home of The Greatest Snow on Earth®, effectively blending marketing and technology to showcase the state's winter sports offerings.