Adworthy

True Privacy + Optimization: Using 1st Party Data for New Customer Targeting & Acquisition

General Information
Company Name
Adworthy
Founded Year
2000
Location (Offices)
Langhorne, United States +1
Founders / Decision Makers
Number of Employees
20
Industries
Advertising, Big Data, Information Technology +2
Funding Stage
-
Social Media

Adworthy - Company Profile

Adworthy is a United States-based startup founded in 2000, operating within the industries of Advertising, Big Data, Information Technology, Robotics, and Marketing. The company's slogan, "True Privacy + Optimization: Using 1st Party Data for New Customer Targeting & Acquisition," emphasizes its focus on leveraging 1st party data for customer acquisition rather than relying on 3rd party targeting data and cookie tracking platforms. Adworthy employs secure, privacy-compliant systems to mine 1st party data, identifying the preferences of visitors and customers through AI engines. This data is then utilized to create custom audiences and targeting models specific to each brand, enabling them to reach potential customers interested in their products and services. With a prudent approach and emphasis on data privacy, Adworthy offers a compelling solution for brands and agencies looking to enhance their customer acquisition strategies.

Taxonomy: 1st party data, customer targeting, customer acquisition, privacy-compliant systems, AI engines, custom audiences, brand-specific targeting, data mining, secure data handling

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