Lexer

Lexer is an Australian-based startup, founded in 2010, specializing in customer data platform solutions for retailers. Lexer's CDXP aims to provide a unified view of customer data, enabling personalized and actionable customer insights and high-value segments. The company's recent Series B investment, totaling $33.50M, was secured on 25 February 2021 from notable investors including Blackbird Ventures, January Capital, and King River Capital. Lexer's offering includes enhanced customer profiles, effortless targeting, and marketer-friendly dashboards, making it a comprehensive solution for understanding and engaging with customers. The platform also includes Lexer Engage, a customer service hub that provides personalized customer care through social media and email communication. Lexer's ability to provide a holistic approach to customer data and engagement, along with its recent substantial investment, positions the company well for growth and value creation in the Analytics, Big Data, and SaaS industries. As the demand for personalized customer experiences continues to grow, Lexer's focus on helping brands understand their customers and engage them with deserving experiences bodes well for its future success.