Meteora is an advertising and mobile company founded in 2012 in the United States. The company's slogan "Our tools drive millions of people to websites, social pages, and physical locations globally," showcases their commitment to driving traffic and engagement. Meteora offers a comprehensive suite of tools including Geofencing, Site Retargeting, Search Retargeting, Weather targeting, University targeting, & IP targeting to help businesses effectively reach their target audience.
What makes Meteora stand out is its extensive data science capabilities. With a massive amount of user data across web and mobile traffic feeds, they have detailed targeting awareness tracking social, on-site, checkout, and ad interaction events. This enables them to carefully identify the best individuals and locations to show ads, resulting in higher click-through rates, conversion rates, and better engagement metrics. Ultimately, this leads to loyal customers, increased sales, more leads, and a significant improvement in ROI for businesses.
Although details about their last investment and investors are not available, the impact of Meteora's data-driven approach and comprehensive targeting tools positions them as a promising player in the advertising and mobile industries.
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