Twirl vs Upfluence
Twirl
Twirl is a full-service UGC solution supporting global brands and agencies with authentic, creator-driven video content
34 employees · est. 2022 · London, United Kingdom
Upfluence
Influencer marketing platform for eCommerce & social commerce, helping brands & agencies drive sales with creators
123 employees · est. 2013 · New York, United States
Upfluence is the older company (2022 vs 2013); Upfluence is the larger of the two.
Side-by-Side Comparison
| Metric | Twirl | Upfluence |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2013 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | New York, United States |
| Employees | ||
| Employees | 34 | 123 larger |
| Industry | ||
| Industry | Creator Economy, Marketing, Media | Advertising, Content Creators, Creator Economy |
| Funding Stage | ||
| Funding Stage | Pre-Seed | Series A |
| Total Funding | ||
| Total Funding | $240.00K | $9.49M |
| Funding Rounds | ||
| Funding Rounds | 2 | 4 |
| Services | ||
| Services | UGC Production, Content Management, Creator Network Access, Content Strategy Consulting, Content Delivery and Editing | Influencer Marketing Platform, AI-Powered Campaign Management, Creator and Affiliate Payment Solutions, Influencer Search and Discovery, Campaign Performance Analytics, E-commerce Tools Integration |
| Target Customers | ||
| Target Customers | Brands, Marketing Agencies, Content Creators, SMBs, Enterprises | Brands seeking influencer partnerships, E-commerce businesses, Marketing agencies, Social media managers, Content creators looking for brand collaborations |
| Taxonomy | ||
| Taxonomy | UGC SolutionCreator-Driven ContentVideo ContentContent ScalingVetted CreatorsGlobal Brands +9 | Influencer MarketingECommerceSocial CommerceSocial Media AdvertisingAffiliate MarketingContent Marketing +8 |
| Website | ||
| Website | usetwirl.com | upfluence.com |
About Twirl
Twirl, founded in 2022, is a dynamic player in the Creator Economy, Marketing, and Media sectors, based in the United Kingdom. The company’s mission, as highlighted by their slogan, is to serve as a full-service UGC solution, supporting global brands and agencies with authentic, creator-driven video...
About Upfluence
Upfluence, founded in 2013, stands out in the Advertising, Content Creators, Creator Economy, and SaaS sectors. With its headquarters in the United States, the company focuses on facilitating influencer marketing for eCommerce and social commerce. Upfluence's platform is uniquely tailored for eCom...
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Compiled from the BounceWatch company index. We last looked at Twirl on 2 Apr 2026, and Upfluence on 9 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
