Measured vs SegmentStream
Measured
The only media optimization platform powered by incrementality intelligence
138 employees · est. 2017 · Austin, United States
SegmentStream
The marketing measurement engine for teams and AI Agents
11 employees · est. 2018 · London, United Kingdom
Measured is the older company (2017 vs 2018); Measured is the larger of the two.
3 signals in the last 90 days
Side-by-Side Comparison
| Metric | Measured | SegmentStream |
|---|---|---|
| Founded | ||
| Founded | 2017 older | 2018 |
| Headquarters | ||
| Headquarters | Austin, United States | London, United Kingdom |
| Employees | ||
| Employees | 138 larger | 11 |
| Industry | ||
| Industry | Analytics, SaaS | Analytics, SaaS, Marketing |
| Funding Stage | ||
| Funding Stage | Venture round | Seed |
| Total Funding | ||
| Total Funding | $25.00M | $4.32M |
| Funding Rounds | ||
| Funding Rounds | 2 | 6 |
| Services | ||
| Services | Incrementality-Calibrated Media Mix Modeling, Automated Geo and Audience Split Experiments, AI-Powered Scenario Planning, Cross-Channel Dashboard, Competitive Intelligence, Industry-Leading Strategic Services | Marketing Measurement Engine, Cross-Channel Attribution, Incrementality Testing, Budget Optimization, AI Integrations for Reporting and Analytics |
| Target Customers | ||
| Target Customers | Enterprise Brands, Omnichannel Retail, Technology Companies, Consumer Packaged Goods, Financial Services, Hospitality, Automotive | Marketing Teams, Agencies, Businesses Utilizing Multiple Ad Platforms, Data Analysts in Marketing, CRM Managers |
| Taxonomy | ||
| Taxonomy | Incrementality IntelligenceMedia OptimizationMarketing EffectivenessAdvertising AttributionMarketing MeasurementMarketing Attribution +9 | Cross-Channel AttributionIncrementality TestingMarginal AnalyticsAutomated Budget AllocationConversion Modelling PlatformMarketing Measurement +9 |
| Website | ||
| Website | measured.com | segmentstream.com |
About Measured
Measured, founded in 2017, is a prominent player in the Analytics and SaaS industries, headquartered in the United States. The company distinguishes itself with its AI-powered marketing effectiveness platform, allowing enterprise brands to strategically manage and optimize media investments. With th...
About SegmentStream
SegmentStream, founded in 2018 and headquartered in the United Kingdom, is revolutionizing the marketing analytics domain. Catering to industries including Analytics, SaaS, Marketing, and Machine Learning, they’ve positioned themselves as the go-to "marketing measurement engine for teams and AI Agen...
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Compiled from the BounceWatch company index. We last looked at Measured on 26 Feb 2026, and SegmentStream on 19 Jun 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
