Lative vs Pocus (acquired by Apollo.io)
Lative
Empowering companies to grow efficiently by making better go-to-market decisions
29 employees · est. 2022 · Dublin, Ireland
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Pocus (acquired by Apollo.io)
AI that tells your reps exactly what to do next
24 employees · est. 2021 · San Francisco, United States
Pocus (acquired by Apollo.io) is the older company (2022 vs 2021).
Side-by-Side Comparison
| Metric | Lative | Pocus (acquired by Apollo.io) |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2021 older |
| Headquarters | ||
| Headquarters | Dublin, Ireland | San Francisco, United States |
| Employees | ||
| Employees | 29 | 24 |
| Industry | ||
| Industry | Automation, CRM and Sales | Automation, Information Technology, SaaS |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series A |
| Total Funding | ||
| Total Funding | $9.10M | $23.00M |
| Funding Rounds | ||
| Funding Rounds | 2 | 3 |
| Services | ||
| Services | Advanced sales planning and decision intelligence platform | AI Agents for GTM, Intelligent Task Prioritization, Intent Signals and Enrichment, Unified Account Intelligence, Automated Contact Recommendations |
| Target Customers | ||
| Target Customers | Revenue leaders, revenue operations, executives & board | Sales Teams, Revenue Leaders, Enterprise Companies, B2B SaaS Businesses, Go-to-Market Leaders |
| Taxonomy | ||
| Taxonomy | Sales Performance AnalysisCapacity PlanningSales StrategyRevenue PlanningSales EfficiencySales Enablement +7 | AI Sales IntelligenceRevenue Data PlatformGo-to-Market AutomationSales ProductivityPipeline ManagementSales Strategy Optimization +9 |
| Website | ||
| Website | lative.io | pocus.com |
About Lative
Lative is an advanced sales planning and decision intelligence platform that empowers companies to grow efficiently by making better go-to-market decisions. The platform continuously does granular analysis of sales performance, productivity, and efficiency across the revenue organization. It also au...
About Pocus (acquired by Apollo.io)
Pocus (acquired by Apollo.io) is based in San Francisco, United States, and specializes in providing AI-driven sales intelligence solutions. The platform caters to sales teams, revenue leaders, enterprise companies, B2B SaaS businesses, and go-to-market leaders. Founded in 2021, Pocus offers servi...
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Compiled from the BounceWatch company index. We last looked at Lative on 24 Feb 2025, and Pocus (acquired by Apollo.io) on 8 Oct 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
