Side-by-Side Comparison
| Metric | HOOKED | SQUID App |
|---|---|---|
| Founded | ||
| Founded | 2015 | 2015 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Stockholm, Sweden |
| Employees | ||
| Employees | 48 | 53 larger |
| Industry | ||
| Industry | Creator Economy, Internet, Mobile | Mobile, Social Media |
| Funding Stage | ||
| Funding Stage | Series A | Series A |
| Total Funding | ||
| Total Funding | $14.95M | $300.00K |
| Funding Rounds | ||
| Funding Rounds | 5 | 3 |
| Services | ||
| Services | Video streaming and content creation | News Media App, Content Personalization, Global News Access |
| Target Customers | ||
| Target Customers | Consumers looking for engaging digital media content | Millennials, Global News Consumers |
| Taxonomy | ||
| Taxonomy | Mobile EntertainmentStorytellingMedia Content CreationApp DevelopmentVenture Capital FundingMultimedia Storytelling +9 | Media-TechNews AppMillennialsGlobal NewsContent PersonalizationEntertainment +4 |
| Website | ||
| Website | hooked.co | squidapp.co |
About HOOKED
HOOKED is reshaping the landscape of entertainment by offering unique storytelling experiences tailored for the smartphone generation. Their catchy slogan, "The future of storytelling," reflects their dedication to engaging teens and millennials through "flash" fiction, captivating multimedia audio...
About SQUID App
SQUID App (Njuice AB) is a media-tech company based in Stockholm, Sweden, founded in 2015. The app is tailored for young millennials and Gen Z, offering a personalized news experience. Notably, SQUID Newsfeed comes pre-installed on leading Android phones, reaching over 20 million active users across...
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Compiled from the BounceWatch company index. We last looked at HOOKED on 11 Jun 2025, and SQUID App on 25 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
