Groots vs Plenty®
Groots
🌱 Somos la revolución del verde: agricultura vertical, sostenibilidad real, impacto social
25 employees · est. 2019 · Martorell, Spain
Plenty®
Indoor vertical farmers on a mission to bring the freshest, cleanest, most craveable produce to people everywhere
229 employees · est. 2013 · South San Francisco, United...
Plenty® is the older company (2019 vs 2013); Plenty® is the larger of the two.
Side-by-Side Comparison
| Metric | Groots | Plenty® |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2013 older |
| Headquarters | ||
| Headquarters | Martorell, Spain | South San Francisco, United States |
| Employees | ||
| Employees | 25 | 229 larger |
| Industry | ||
| Industry | Agriculture, E-Commerce, AgriTech | Agriculture, Food and Beverage, Sustainability |
| Funding Stage | ||
| Funding Stage | Seed | Not tracked yet |
| Total Funding | ||
| Total Funding | $600.00K | $941.00M |
| Funding Rounds | ||
| Funding Rounds | 5 | 7 |
| Services | ||
| Services | vertical hydroponic systems, sustainable agriculture technology, innovative plant growth solutions | Indoor Vertical Farming, R&D for Agricultural Innovation, Year-round High-Quality Produce, Customizable Farming Environments |
| Target Customers | ||
| Target Customers | urban farmers, sustainability-focused consumers, restaurants seeking fresh produce, environmentally conscious investors | Local Consumers, Grocery Chains, Restaurants, Food Distributors |
| Taxonomy | ||
| Taxonomy | Urban Vertical FarmingSustainable AgricultureControlled Environment AgricultureHigh Productivity FarmingWater ConservationPesticide-free Farming +9 | Indoor Vertical FarmingSustainable AgriculturePesticide-Free ProduceNon-GMO ProductsLocal Food ProductionEnvironmental Impact Reduction +9 |
| Website | ||
| Website | groots.eco | plenty.ag |
About Groots
Groots, founded in 2019, is a promising player in the Agritech and e-commerce sectors headquartered in Spain. The company epitomizes the "revolution of green", focusing on vertical farming as a means to drive genuine sustainability and deliver substantial social impact. This innovative approach addr...
About Plenty®
Plenty®, founded in 2013, represents a pioneering force in the Agriculture and AgriTech sectors, using innovation to usher in a new era of indoor vertical farming. Headquartered in the United States, Plenty aims to make fresh, pesticide-free and non-GMO leafy greens accessible year-round, thereby mi...
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Compiled from the BounceWatch company index. We last looked at Groots on 1 Apr 2026, and Plenty® on 5 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
