Funnel vs Supermetrics
Supermetrics is the older company (2014 vs 2013).
1 signal in the last 90 days
Side-by-Side Comparison
| Metric | Funnel | Supermetrics |
|---|---|---|
| Founded | ||
| Founded | 2014 | 2013 older |
| Headquarters | ||
| Headquarters | Stockholm, Sweden | Helsinki, Finland |
| Employees | ||
| Employees | 407 | 496 |
| Industry | ||
| Industry | Advertising, Analytics, Big Data | Analytics, B2B, Enterprise Software |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series B |
| Total Funding | ||
| Total Funding | $204.10M | $43.50M |
| Funding Rounds | ||
| Funding Rounds | 6 | 2 |
| Services | ||
| Services | Data Hub, Integration and Reporting Solutions, Marketing Measurement and Attribution, AI and Agentic Platforms | Data Connection, Data Management, Data Analysis, Data Activation, AI-Driven Insights |
| Target Customers | ||
| Target Customers | Marketers, Data Teams, IT Engineers, Agencies, B2C Companies, B2B Companies | Marketing Agencies, SMBs, Enterprise Businesses, Ecommerce & DTC Companies, Travel & Hospitality, Retail & FMCG, Media & Publishing |
| Taxonomy | ||
| Taxonomy | Marketing IntelligenceData IntegrationBusiness Intelligence ToolsAdvertising AnalyticsMarketing TechnologyData Visualization +11 | Data AutomationMarketing AnalyticsReporting AutomationETL (ExtractTransformLoad) +10 |
| Website | ||
| Website | funnel.io | supermetrics.com |
About Funnel
Funnel, founded in 2014 and headquartered in Sweden, is a leading player in the Advertising, Analytics, Big Data, Data Analytics, SaaS, and Marketing industries. Positioned as The global marketing intelligence platform, Funnel empowers thousands of marketers from renowned brands like Havas Media, Ho...
About Supermetrics
Supermetrics, founded in 2013 and headquartered in Finland, is a leading player in the Analytics and Marketing sectors. Operating within the B2B and Enterprise Software domains as a SaaS provider, the company is known for its slogan "Data mastery made easy. 💡" Supermetrics assists over 750,000 mar...
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Compiled from the BounceWatch company index. We last looked at Funnel on 5 Aug 2026, and Supermetrics on 30 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
