Side-by-Side Comparison
| Metric | Formative | Newsela |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2013 |
| Headquarters | ||
| Headquarters | Los Angeles, United States | New York, United States |
| Employees | ||
| Employees | 26 | 486 larger |
| Industry | ||
| Industry | Big Data, EdTech, Education | EdTech, Education |
| Funding Stage | ||
| Funding Stage | Private Equity | Series D |
| Total Funding | ||
| Total Funding | $76.57M | $172.16M |
| Funding Rounds | ||
| Funding Rounds | 3 | 6 |
| Services | ||
| Services | AI-enabled lesson creation, Real-time student assessment, Student progress tracking, Customizable feedback, Data-driven instruction | Newsela ELA, Newsela Social Studies, Newsela STEM, Newsela Writing, Balanced Assessment by Formative, Schoolytics |
| Target Customers | ||
| Target Customers | Teachers, School districts, K-12 students, Administrators, Educational institutions | Teachers, School Districts, Educational Administrators, Librarians, Students, Parents |
| Taxonomy | ||
| Taxonomy | EdTechFormative AssessmentReal-Time AnalyticsStudent Response SystemDigital ClassroomAI-Powered Education +9 | EdTechK-12 EducationInstructional ContentReading Skills ImprovementPersonalized LearningTeacher Resources +9 |
| Website | ||
| Website | formative.com | newsela.com |
About Formative
Formative, established in 2013, is a cutting-edge platform operating at the intersection of Big Data and EdTech in the United States. The company aims to support real-time instruction, assessment, and educational adjustments with its all-in-one platform, appealing to educators wishing to enhance stu...
About Newsela
Newsela, headquartered in the United States, is a dynamic player in the EdTech sector. Established in 2013, the company targets enhanced classroom learning with its slogan: "Meaningful classroom learning for every student." The startup has proven its value in the education space by engaging nearly...
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Compiled from the BounceWatch company index. We last looked at Formative on 23 Jan 2026, and Newsela on 31 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
