Extole vs Iterable
Extole
The Customer-led Growth platform for marketers
92 employees · est. 2009 · San Francisco, United States
Iterable
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands
871 employees · est. 2013 · San Francisco, United States
Extole is the older company (2009 vs 2013); Iterable is the larger of the two.
Side-by-Side Comparison
| Metric | Extole | Iterable |
|---|---|---|
| Founded | ||
| Founded | 2009 older | 2013 |
| Headquarters | ||
| Headquarters | San Francisco, United States | San Francisco, United States |
| Employees | ||
| Employees | 92 | 871 larger |
| Industry | ||
| Industry | E-Commerce, Enterprise Software, Marketing | AI, Mobile, SaaS |
| Funding Stage | ||
| Funding Stage | Debt Financing | Series E |
| Total Funding | ||
| Total Funding | $28.70M | $342.20M |
| Funding Rounds | ||
| Funding Rounds | 7 | 7 |
| Services | ||
| Services | Not tracked yet | AI & Agentic Intelligence, Campaign Management, Consumer Engagement, Data-Informed Strategy, Marketing Efficiency Improvement |
| Target Customers | ||
| Target Customers | Not tracked yet | Marketing Teams, Enterprise Brands, Retail & E-commerce Businesses, Fintech Companies, Online Marketplaces |
| Taxonomy | ||
| Taxonomy | Customer-led GrowthAdvocacy PlatformReferral ProgramsCustomer AcquisitionFirst-party DataEnterprise Advocacy +5 | AI Customer EngagementEnterprise Scale SolutionsIntelligent PersonalizationCross-Channel ExperiencesData-Driven MarketingReal-Time Engagement +8 |
| Website | ||
| Website | extole.com | iterable.com |
About Extole
Extole is a Customer-led Growth platform for marketers, founded in 2007 and headquartered in the United States. The company's slogan, "The Customer-led Growth platform for marketers.", reflects its mission to combat rising paid media costs by leveraging customers as the primary vehicle for acquisiti...
About Iterable
Iterable is a prominent player in the AI-driven customer engagement space, established in 2013 and headquartered in the United States. They offer a platform designed for enterprise scale that enables businesses to turn data into action, providing smart, personalized engagement across multiple channe...
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Compiled from the BounceWatch company index. We last looked at Extole on 12 Sep 2024, and Iterable on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
