Emma vs UnderwriteMe
Emma
The fast and simple way to buy life insurance in Canada
57 employees · est. 2017 · Quebec, Canada
UnderwriteMe
Using technology to transform life insurance markets in the UK, Europe, Asia, Australia, USA and Canada
128 employees · est. 2012 · London, United Kingdom
UnderwriteMe is the older company (2017 vs 2012).
Side-by-Side Comparison
| Metric | Emma | UnderwriteMe |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2012 older |
| Headquarters | ||
| Headquarters | Quebec, Canada | London, United Kingdom |
| Employees | ||
| Employees | 57 | 128 |
| Industry | ||
| Industry | Financial Services, Fintech, Insurance | Insurance, Insurtech, Life insurance |
| Funding Stage | ||
| Funding Stage | Debt Financing | Not tracked yet |
| Total Funding | ||
| Total Funding | $8.56M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 5 | Not tracked yet |
| Services | ||
| Services | Life Insurance Quotes, Term Life Insurance, Whole Life Insurance, Universal Life Insurance, Mortgage Life Insurance, 24/7 Expert Support | Not tracked yet |
| Target Customers | ||
| Target Customers | Parents, Married Couples, Homeowners, Business Owners, Self-Employed Individuals, Students | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Life InsuranceInsurtechOnline InsuranceInsurance PlatformFamily-CentricProprietary Chat Platform +6 | InsurTechDigital TransformationLife InsuranceUnderwriting TechnologyInsurance InnovationMarketplace Platform +8 |
| Website | ||
| Website | emma.ca | underwriteme.co.uk |
About Emma
Emma, founded in 2017, is positioning itself as a leader in the Canadian insurtech landscape. As a family-centric insurance platform, it offers a streamlined approach to purchasing life insurance, promising an experience that is both easy and accessible. By catering to the modern user's need for sim...
About UnderwriteMe
UnderwriteMe, an insurtech company founded in 2012, is revolutionizing the life insurance industry by leveraging technology to bring together insurers, intermediaries, and customers across the UK, Europe, Asia, Australia, USA, and Canada. The company's slogan "Using technology to transform life insu...
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Compiled from the BounceWatch company index. We last looked at Emma on 14 Apr 2026, and UnderwriteMe on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
