Ember vs GoForma | Accounting & Virtual Office
Ember
Ember is a specialist accounting and tax software platform and was acquired by Starling Bank in 2025
25 employees · est. 2019 · London, United Kingdom
GoForma | Accounting & Virtual Office
Empowering Freelancers, Contractors and Small Businesses with 1-on-1 personalised accounting services & London presence
8 employees · est. 2019 · London, United Kingdom
Ember is the larger of the two.
Side-by-Side Comparison
| Metric | Ember | GoForma | Accounting & Virtual Office |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2019 |
| Headquarters | ||
| Headquarters | London, United Kingdom | London, United Kingdom |
| Employees | ||
| Employees | 25 larger | 8 |
| Industry | ||
| Industry | Financial Services, Fintech, SaaS | Financial Services |
| Funding Stage | ||
| Funding Stage | Acquisition | Not tracked yet |
| Total Funding | ||
| Total Funding | $20.85M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 5 | Not tracked yet |
| Services | ||
| Services | Effortless Accounting, Human Expertise, Bookkeeping Software Integration, Financial Data Management, Tax and Payroll Management | Not tracked yet |
| Target Customers | ||
| Target Customers | UK Small Business Owners, Businesses Seeking Accounting Automation, Companies Needing Real-time Financial Insights, Organizations Requiring Tax Compliance Support | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Automated AccountingTax AutomationOpen BankingFinancial TechnologyDigital Tax SubmissionReal-Time Tax Monitoring +8 | Accounting ServicesTax EfficiencyHMRC ComplianceFreelancersContractorsSmall Businesses +9 |
| Website | ||
| Website | ember.co | goforma.com |
About Ember
Ember, founded in 2019, is a promising startup based in the United Kingdom that is poised to revolutionize the financial services sector. Positioned at the intersection of Financial Services, Fintech, SaaS, and Machine Learning, the company offers an innovative solution to streamline tax and account...
About GoForma | Accounting & Virtual Office
GoForma | Accounting & Virtual Office GoForma is a Financial Services startup based in the United Kingdom, founded in 2019. The company's slogan, "Empowering Freelancers, Contractors and Small Businesses with 1-on-1 personalized accounting services & London presence," reflects its commitment to off...
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Compiled from the BounceWatch company index. We last looked at Ember on 12 Dec 2025, and GoForma | Accounting & Virtual Office on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
