Demandbase vs Terminus (by DemandScience)
Demandbase
Pipeline engine for AI GTM: From goals to outcomes
983 employees · est. 2005 · San Francisco, United States
Terminus (by DemandScience)
Terminus is now part of DemandScience
108 employees · est. 2014 · Atlanta, United States
Demandbase is the older company (2005 vs 2014); Demandbase is the larger of the two.
Side-by-Side Comparison
| Metric | Demandbase | Terminus (by DemandScience) |
|---|---|---|
| Founded | ||
| Founded | 2005 older | 2014 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Atlanta, United States |
| Employees | ||
| Employees | 983 larger | 108 |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Automation, B2B, Platforms |
| Funding Stage | ||
| Funding Stage | Series F+ | Venture round |
| Total Funding | ||
| Total Funding | $333.00M | $192.93M |
| Funding Rounds | ||
| Funding Rounds | 9 | 7 |
| Services | ||
| Services | AI-driven Marketing Automation, Sales Account Engagement, Advertising Targeting Programs, Customer Data Integration, Pipeline Performance Measurement, Expansion and Retention Strategies | High-Quality Lead Generation, Targeted Advertising, Data Cleansing and Enrichment, Email Marketing Campaigns, B2B Marketing Strategies, Content Creation and Syndication, Event Management, Marketing Partnerships |
| Target Customers | ||
| Target Customers | Marketing Teams, Sales Teams, Revenue Operations Teams, Customer Success Teams, B2B Companies across Business Services, Financial Services, Manufacturing, Technology | B2B Marketers, Marketing Directors, Revenue Operations Managers, Growth Marketing Teams, Business Development Professionals |
| Taxonomy | ||
| Taxonomy | Pipeline AIAccount-Based Marketing (ABM)B2B Go-To-MarketAccount IntelligenceSales IntelligenceB2B Intent Data +9 | B2B Revenue IntelligenceDemand GenerationAccount-Based MarketingABX PlatformProgrammatic AdvertisingDigital Advertising +9 |
| Website | ||
| Website | demandbase.com | terminus.com |
About Demandbase
Demandbase is a San Francisco-based company providing a pipeline AI platform that enables B2B enterprises to automate growth and optimize their account-based go-to-market strategies. The platform serves marketing, sales, revenue operations, and customer success teams across business services, financ...
About Terminus (by DemandScience)
Terminus, now operating under DemandScience, is a prominent player in the B2B revenue intelligence and demand generation space. The merger with DemandScience positions the company as a leading global B2B revenue marketing entity. It now offers a cutting-edge account-based experience ("ABX") platfor...
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Compiled from the BounceWatch company index. We last looked at Demandbase on 30 Sep 2026, and Terminus (by DemandScience) on 24 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
