Demandbase vs NextRoll
Demandbase
Pipeline engine for AI GTM: From goals to outcomes
983 employees · est. 2005 · San Francisco, United States
NextRoll
NextRoll, which operates the AdRoll brand, powers growth with AI-driven advertising & ABM solutions
485 employees · est. 2007 · San Francisco, United States
Demandbase is the older company (2005 vs 2007); Demandbase is the larger of the two.
Side-by-Side Comparison
| Metric | Demandbase | NextRoll |
|---|---|---|
| Founded | ||
| Founded | 2005 older | 2007 |
| Headquarters | ||
| Headquarters | San Francisco, United States | San Francisco, United States |
| Employees | ||
| Employees | 983 larger | 485 |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Advertising, Analytics, SaaS |
| Funding Stage | ||
| Funding Stage | Series F+ | Post IPO |
| Total Funding | ||
| Total Funding | $333.00M | $158.00M |
| Funding Rounds | ||
| Funding Rounds | 9 | 6 |
| Services | ||
| Services | AI-driven Marketing Automation, Sales Account Engagement, Advertising Targeting Programs, Customer Data Integration, Pipeline Performance Measurement, Expansion and Retention Strategies | AI-driven full-funnel ad campaigns, Account-Based Marketing solutions, Multi-channel advertising |
| Target Customers | ||
| Target Customers | Marketing Teams, Sales Teams, Revenue Operations Teams, Customer Success Teams, B2B Companies across Business Services, Financial Services, Manufacturing, Technology | Marketing Teams, Ecommerce Businesses, B2B Teams, Marketing Agencies, Mid-sized Companies |
| Taxonomy | ||
| Taxonomy | Pipeline AIAccount-Based Marketing (ABM)B2B Go-To-MarketAccount IntelligenceSales IntelligenceB2B Intent Data +9 | AI-driven AdvertisingAccount-based MarketingMarketing TechnologyData ExpertiseMulti-channel CampaignsPredictive AI +9 |
| Website | ||
| Website | demandbase.com | nextroll.com |
About Demandbase
Demandbase is a San Francisco-based company providing a pipeline AI platform that enables B2B enterprises to automate growth and optimize their account-based go-to-market strategies. The platform serves marketing, sales, revenue operations, and customer success teams across business services, financ...
About NextRoll
NextRoll, operating through its flagship brand AdRoll, is a prominent player in the marketing technology sector, utilizing AI-driven advertising and account-based marketing (ABM) solutions to fuel business growth. Founded in 2007 and headquartered in San Francisco, CA, this privately held company sp...
Also comparing in this category
Comparing more than these two?
Get Demandbase, NextRoll and up to nine more competitors side by side in one PDF: team, funding, traffic and every dated move of the last six months. Every company is re-checked on the day you order.
How does Demandbase compare?
A PDF of Demandbase and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.
This takes a few seconds: we look beyond our own index too.
Rival Readout
Comparing competitors? We do this properly.
10 rivals, 90 days of dated moves in 7 business days: a ranked list of what matters, each with its source, ending in a 60-minute readout with your team.
Frequently Asked Questions
Compare Demandbase with someone else
Start typing a company name or domain.
Compiled from the BounceWatch company index. We last looked at Demandbase on 30 Sep 2026, and NextRoll on 17 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
