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Custora vs Trove

Custora logo

Custora

Supplying next-generation data management, advanced analytics, and omnichannel activation to consumer brands

1 employees · est. 2011 · New York, United States

VS
Trove logo

Trove

We power trade-in and resale for beloved brands, delivering sustainable and profitable growth at scale

186 employees · est. 2012 · Brisbane, United States

Custora is the older company (2011 vs 2012); Trove is the larger of the two.

Side-by-Side Comparison

Custora Trove
Founded
2011 older 2012
Headquarters
New York, United States Brisbane, United States
Employees
1 186 larger
Industry
Analytics, Automation, Platforms E-Commerce, Retail, Marketing
Funding Stage
Series B Series C
Total Funding
$20.25M $36.60M
Funding Rounds
4 4
Services
Not tracked yet Branded Resale Sites, Integrated Used & New Commerce, Returns Processing, Routing Automation, Pricing Optimization, Resale Messaging
Target Customers
Not tracked yet Fashion Brands, Retailers, Sustainable Business Advocates, E-commerce Platforms, Conscious Consumers
Taxonomy
Customer AnalyticsAdvanced AnalyticsOmnichannel ActivationCloud-based PlatformRetail IndustryCustomer Intelligence +8 Resale PlatformTrade-in TechnologyWhite-label SolutionsBrand PartnershipsRetail OperationsProfitability +5
Website
custora.com yerdle.com
Custora logo

About Custora

Custora, a cloud-based retail customer analytics platform, is dedicated to helping retailers maximize their customer data for driving incremental revenue and lifetime value. The company's next-generation data management, advanced analytics, and omnichannel activation solutions have empowered over 10...

Trove logo

About Trove

Trove, founded in 2012 and headquartered in the United States, is transforming the E-Commerce, Retail, and Marketing industries through its innovative platform that supports trade-in and resale for major brands. Leading with the slogan "We power trade-in and resale for beloved brands, delivering sus...

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Frequently Asked Questions

Custora was founded in 2011, based in New York, United States, with 1 employees. Custora, a cloud-based retail customer analytics platform, is dedicated to helping retailers maximize their customer data for driving incremental revenue and lifetime value. The company's next-generat. Trove was founded in 2012, based in Brisbane, United States, with 186 employees. Trove, founded in 2012 and headquartered in the United States, is transforming the E-Commerce, Retail, and Marketing industries through its innovative platform that supports trade-in and resale for ma.
Custora has raised $20.25M and Trove $36.60M. Latest stage: Custora Series B, Trove Series C.
Both work in Retail and Marketing and list customer lifetime value among their focus areas.

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Compiled from the BounceWatch company index. We last looked at Custora on 12 Sep 2024, and Trove on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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