Customer.io vs Vidyard
Customer.io
Email, push notifications, text messages, in-app messages, webhooks: automated and powered by your data
496 employees · est. 2012 · Portland, United States
Vidyard is the older company (2012 vs 2011); Customer.io is the larger of the two.
Side-by-Side Comparison
| Metric | Customer.io | Vidyard |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2011 older |
| Headquarters | ||
| Headquarters | Portland, United States | Kitchener, Canada |
| Employees | ||
| Employees | 496 larger | 170 |
| Industry | ||
| Industry | Digital Media, SaaS | Analytics, Automation, Big Data |
| Funding Stage | ||
| Funding Stage | Series A | Venture round |
| Total Funding | ||
| Total Funding | $4.80M | $96.65M |
| Funding Rounds | ||
| Funding Rounds | 6 | 6 |
| Services | ||
| Services | AI-Powered Customer Engagement, Data Activation & Integration, Omnichannel Marketing Communication, Insights & Analytics with AI | Vidyard Video Messages, Video Agent, Vidyard Hosting, AI Avatars, AI Script Generator, Video Engagement Analytics |
| Target Customers | ||
| Target Customers | Startups, SMB/Mid-Market, Enterprise, B2B and B2C Markets | Startups, Mid Market, Enterprise, Financial Services, SaaS Companies, Consumer Sales |
| Taxonomy | ||
| Taxonomy | Customer Engagement PlatformPersonalized Customer JourneysMarketing AutomationEmail MarketingSMS MarketingPush Notifications +9 | Video PlatformOnline VideoVideo HostingVideo ManagementVideo AnalyticsSales Enablement +7 |
| Website | ||
| Website | customer.io | vidyard.com |
About Customer.io
Customer.io is a leader in the Digital Media and SaaS industries, established in 2012. Its headquarters are located in the United States. The company stands out for its ability to create personalized customer journeys through an adaptable customer engagement platform. Customer.io combines emails, pu...
About Vidyard
Vidyard, founded in 2011 and headquartered in Canada, stands out as a leader in AI-powered video solutions. Its slogan, "Sellers win more deals with Vidyard," reflects its mission to enhance sales engagement and buyer interaction through video. As a pioneer in Analytics, Automation, Big Data, Compu...
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Compiled from the BounceWatch company index. We last looked at Customer.io on 19 Dec 2025, and Vidyard on 9 Sep 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
