Customer.io vs Lytics
Customer.io
Email, push notifications, text messages, in-app messages, webhooks: automated and powered by your data
496 employees · est. 2012 · Portland, United States
Lytics
Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP
49 employees · est. 2012 · Portland, United States
Customer.io is the larger of the two.
Side-by-Side Comparison
| Metric | Customer.io | Lytics |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2012 |
| Headquarters | ||
| Headquarters | Portland, United States | Portland, United States |
| Employees | ||
| Employees | 496 larger | 49 |
| Industry | ||
| Industry | Digital Media, SaaS | Advertising, Analytics, Automation |
| Funding Stage | ||
| Funding Stage | Series A | Series C |
| Total Funding | ||
| Total Funding | $4.80M | $58.30M |
| Funding Rounds | ||
| Funding Rounds | 6 | 7 |
| Services | ||
| Services | AI-Powered Customer Engagement, Data Activation & Integration, Omnichannel Marketing Communication, Insights & Analytics with AI | Building and Using Profiles, Data Warehouse Connectivity, Personalized Email Campaigns, Web Experience Customization, Product Recommendations, AI-Driven Customer Insights |
| Target Customers | ||
| Target Customers | Startups, SMB/Mid-Market, Enterprise, B2B and B2C Markets | Retail Companies, Media and Entertainment Firms, B2B Technology Businesses, Financial Service Providers |
| Taxonomy | ||
| Taxonomy | Customer Engagement PlatformPersonalized Customer JourneysMarketing AutomationEmail MarketingSMS MarketingPush Notifications +9 | Customer Data PlatformMarketing AutomationBehavioral InsightsUser SegmentationAd RetargetingPredictive Analytics +8 |
| Website | ||
| Website | customer.io | lytics.com |
About Customer.io
Customer.io is a leader in the Digital Media and SaaS industries, established in 2012. Its headquarters are located in the United States. The company stands out for its ability to create personalized customer journeys through an adaptable customer engagement platform. Customer.io combines emails, pu...
About Lytics
Lytics, founded in 2012, operates at the intersection of Advertising, Analytics, Automation, Data Analytics, and AdTech. With its headquarters in the United States, Lytics aims to transform how businesses leverage customer data. The company’s customer data platform (CDP) is pivotal in turning custo...
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Compiled from the BounceWatch company index. We last looked at Customer.io on 19 Dec 2025, and Lytics on 11 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
