CAKE (getCAKE.com) vs Exactag
-logo.jpg "CAKE (getCAKE.com)"){kind=logo}
CAKE (getCAKE.com)
CAKE enables advertisers, networks, and publishers to manage, measure, and optimize performance marketing in real-time
46 employees · est. 2010 · Laguna Beach, United States
Exactag
Marketing Performance Platform powered by unique data collection and best-of-breed algorithms
39 employees · est. 2011 · Dusseldorf, Germany
CAKE (getCAKE.com) is the older company (2010 vs 2011).
Side-by-Side Comparison
| Metric | CAKE (getCAKE.com) | Exactag |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2011 |
| Headquarters | ||
| Headquarters | Laguna Beach, United States | Dusseldorf, Germany |
| Employees | ||
| Employees | 46 | 39 |
| Industry | ||
| Industry | Advertising, SaaS, Marketing | Advertising, Analytics, Automation |
| Funding Stage | ||
| Funding Stage | Debt Financing | Seed |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Not tracked yet | Data Collection, Model Harmonization, Data Enrichment, Marketing Mix Modeling, Multi-Touch Attribution, Advanced Analytics, Automated Optimization |
| Target Customers | ||
| Target Customers | Not tracked yet | Marketing Professionals, Data Analysts, Enterprises with Complex Marketing Channels, E-commerce Platforms, Digital Advertisers |
| Taxonomy | ||
| Taxonomy | Performance MarketingAdvertising SoftwareAffiliate MarketingLead DistributionMultichannel MarketingReal-time Optimization +8 | Marketing AttributionMarketing Performance OptimizationData-driven Decision MakingSaaS For MarketersDigital And Non-digital AdvertisingReal-time Attribution +9 |
| Website | ||
| Website | getcake.com | exactag.com |
About CAKE (getCAKE.com)
CAKE (getCAKE.com) CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Established in 2010, the company specializes in providing solutions for...
About Exactag
Exactag, established in 2011 and headquartered in Germany, is revolutionizing the way marketers assess their advertising endeavors. The company positions itself as a Marketing Performance Platform, utilizing a unique approach that combines data accuracy and advanced algorithms. Tailored for sectors...
Also comparing in this category
Comparing more than these two?
Get CAKE (getCAKE.com), Exactag and up to nine more competitors side by side in one PDF: team, funding, traffic and every dated move of the last six months. Every company is re-checked on the day you order.
How does CAKE (getCAKE.com) compare?
A PDF of CAKE (getCAKE.com) and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.
This takes a few seconds: we look beyond our own index too.
Rival Readout
Comparing competitors? We do this properly.
10 rivals, 90 days of dated moves in 7 business days: a ranked list of what matters, each with its source, ending in a 60-minute readout with your team.
Frequently Asked Questions
Compare CAKE (getCAKE.com) with someone else
Start typing a company name or domain.
Compiled from the BounceWatch company index. We last looked at CAKE (getCAKE.com) on 12 Sep 2024, and Exactag on 16 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
