Braze vs Rokt
Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™
2285 employees · est. 2011 · New York, United States
Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most
760 employees · est. 2012 · New York, United States
Braze is the older company (2011 vs 2012); Braze is the larger of the two.
Side-by-Side Comparison
| Metric | Braze | Rokt |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2012 |
| Headquarters | ||
| Headquarters | New York, United States | New York, United States |
| Employees | ||
| Employees | 2285 larger | 760 |
| Industry | ||
| Industry | Analytics, Automation, Marketing | Automation, B2B, Big Data |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Post IPO |
| Total Funding | ||
| Total Funding | $702.70M | $484.70M |
| Funding Rounds | ||
| Funding Rounds | 11 | 7 |
| Services | ||
| Services | BrazeAI Decisioning Studio, Cross-Channel Messaging Platform, Braze Data Platform, AI Agents for Engagement, Reporting & Analytics | Rokt Brain and Rokt Network, Rokt Catalog, Rokt Upcart, Rokt Pay+, Rokt Aftersell, Rokt Thanks, Rokt Ads, Rokt mParticle |
| Target Customers | ||
| Target Customers | Retail & eCommerce Businesses, Financial Service Providers, Travel & Hospitality Companies, Media & Entertainment Firms, Gaming Companies, On Demand Services, Quick Service Restaurants (QSR) | Ecommerce Brands, Advertisers, Retailers, Travel and Hospitality Services, Quick Service Restaurants, Financial Service Providers, Media and Entertainment Companies |
| Taxonomy | ||
| Taxonomy | Customer EngagementCross-channel MessagingJourney OrchestrationAI-powered ExperimentationMarketing AutomationMultichannel Marketing +7 | Ecommerce TechnologyAI-Powered TransactionsTransaction MarketingWebsite MonetizationConsumer EngagementIncremental Revenue +7 |
| Website | ||
| Website | braze.com | rokt.com |
About Braze
Braze, founded in 2011, is a leading player in the Analytics, Automation, Marketing, CRM, and Sales industries. With its headquarters in the United States and a global presence spanning 15 offices across AMER, LATAM, EMEA, and APAC, Braze offers a robust customer engagement platform designed to empo...
About Rokt
Rokt, founded in 2012 and headquartered in the United States, stands as a transformative force in the ecommerce landscape. Positioned as the global leader in unlocking real-time relevance during the pivotal Transaction Moment, Rokt leverages its sophisticated AI Brain and expansive Ecommerce Network...
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Compiled from the BounceWatch company index. We last looked at Braze on 21 Apr 2026, and Rokt on 12 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
