Braze vs Insider One
Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™
2285 employees · est. 2011 · New York, United States
Insider One
The #1 AI-native Omnichannel and Customer Engagement Platform
1890 employees · est. 2012 · Istanbul, Turkey
Braze is the older company (2011 vs 2012).
Side-by-Side Comparison
| Metric | Braze | Insider One |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2012 |
| Headquarters | ||
| Headquarters | New York, United States | Istanbul, Turkey |
| Employees | ||
| Employees | 2285 | 1890 |
| Industry | ||
| Industry | Analytics, Automation, Marketing | AI, Productivity, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series E |
| Total Funding | ||
| Total Funding | $702.70M | $771.90M |
| Funding Rounds | ||
| Funding Rounds | 11 | 9 |
| Services | ||
| Services | BrazeAI Decisioning Studio, Cross-Channel Messaging Platform, Braze Data Platform, AI Agents for Engagement, Reporting & Analytics | Insider One AI, Customer Data Management, Journey Orchestration, Personalization, Reporting & Data Analytics |
| Target Customers | ||
| Target Customers | Retail & eCommerce Businesses, Financial Service Providers, Travel & Hospitality Companies, Media & Entertainment Firms, Gaming Companies, On Demand Services, Quick Service Restaurants (QSR) | Retail & Ecommerce, Financial Services, Travel & Hospitality, Beauty & Cosmetics, Automotive Industry, Telecommunications Providers |
| Taxonomy | ||
| Taxonomy | Customer EngagementCross-channel MessagingJourney OrchestrationAI-powered ExperimentationMarketing AutomationMultichannel Marketing +7 | AI-native PlatformOmnichannel MarketingCustomer EngagementCustomer Data Platform (CDP)Journey OrchestrationPersonalization +9 |
| Website | ||
| Website | braze.com | useinsider.com |
About Braze
Braze, founded in 2011, is a leading player in the Analytics, Automation, Marketing, CRM, and Sales industries. With its headquarters in the United States and a global presence spanning 15 offices across AMER, LATAM, EMEA, and APAC, Braze offers a robust customer engagement platform designed to empo...
About Insider One
Insider One, established in 2012 and headquartered in Turkey, positions itself as the leading AI-native Omnichannel and Customer Engagement Platform with a strong foothold in the AI, Productivity, Marketing, CRM and Sales industries. The platform excels by integrating an advanced Customer Data Platf...
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Compiled from the BounceWatch company index. We last looked at Braze on 21 Apr 2026, and Insider One on 18 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
