Betterment vs Stash
Stash
We’re helping everyday Americans invest and build wealth. (stsh.app/disclosures)
244 employees · est. 2015 · New York, United States
Betterment is the older company (2010 vs 2015); Betterment is the larger of the two.
Side-by-Side Comparison
| Metric | Betterment | Stash |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2015 |
| Headquarters | ||
| Headquarters | New York, United States | New York, United States |
| Employees | ||
| Employees | 676 larger | 244 |
| Industry | ||
| Industry | Finance, Financial Services, Fintech | Finance, Fintech, Mobile |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Acquired |
| Total Funding | ||
| Total Funding | $335.00M | $1.08B |
| Funding Rounds | ||
| Funding Rounds | 8 | 13 |
| Services | ||
| Services | Automated Investing Solutions, Tax-Savvy Investing Tools, High-Yield Cash and Checking Services, Retirement Account Management, Self-Directed Trading, Advisory Services | automated investing, self-directed investing, smart portfolio management, banking services, custodial accounts, retirement accounts |
| Target Customers | ||
| Target Customers | Individuals, Employers, Financial Advisors, Self-Employed Individuals, High-Net-Worth Investors | individual investors, parents investing for children, retirement savers, beginner investors |
| Taxonomy | ||
| Taxonomy | Automated InvestingInvestment ManagementRetirement PlanningTax OptimizationGoal Setting ToolsPortfolio Management +9 | Personal FinanceRobo-AdvisorInvestment AppFinancial EducationStock RewardsRetirement Planning +8 |
| Website | ||
| Website | betterment.com | stash.com |
About Betterment
Betterment, founded in 2010, is a pioneering Fintech company based in the United States. With the slogan, “Investing and saving made easy,” Betterment is transforming the landscape of personal finance. The company aims to streamline the investing and savings experience, offering users a range of to...
About Stash
Stash, founded in 2015, is a prominent player in the Finance and Fintech industries, with a focus on making investing accessible and affordable for everyday Americans. Headquartered in the United States, the company has created a personal finance app that simplifies various financial aspects, rangin...
Also comparing in this category
Comparing more than these two?
Get Betterment, Stash and up to nine more competitors side by side in one PDF: team, funding, traffic and every dated move of the last six months. Every company is re-checked on the day you order.
How does Betterment compare?
A PDF of Betterment and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.
This takes a few seconds: we look beyond our own index too.
Rival Readout
Comparing competitors? We do this properly.
10 rivals, 90 days of dated moves in 7 business days: a ranked list of what matters, each with its source, ending in a 60-minute readout with your team.
Frequently Asked Questions
Compare Betterment with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at Betterment on 31 Oct 2026, and Stash on 31 Oct 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
