BenefitHub vs Forma
BenefitHub
Benefits That Engage Your Employees. Every Day
127 employees · est. 1999 · New York, United States
BenefitHub is the older company (1999 vs 2017); Forma is the larger of the two.
Side-by-Side Comparison
| Metric | BenefitHub | Forma |
|---|---|---|
| Founded | ||
| Founded | 1999 older | 2017 |
| Headquarters | ||
| Headquarters | New York, United States | San Francisco, United States |
| Employees | ||
| Employees | 127 | 226 larger |
| Industry | ||
| Industry | Enterprise Software, Information Technology, Marketplaces | Enterprise Software, Health Care, Health and Wellness |
| Funding Stage | ||
| Funding Stage | Private Equity | Series B |
| Total Funding | ||
| Total Funding | $3.45M | $57.62M |
| Funding Rounds | ||
| Funding Rounds | 4 | 4 |
| Services | ||
| Services | Employee Discount Programs, Auto & Home Insurance, Pet Insurance, ID Protection, Legal Plans, Work Perks and Incentives | Not tracked yet |
| Target Customers | ||
| Target Customers | Large Employers, HR Managers, Insurance Brokers, Corporate Well-Being Managers, Membership Associations, Loyalty Groups | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Employee Benefits TechnologyDiscount MarketplaceEmployee EngagementVoluntary BenefitsBenefit PortalEmployee Discounts +8 | Flexible Benefits PlatformEmployee WellbeingHealth BenefitsLifestyle BenefitsProgram CustomizationHR Automation +9 |
| Website | ||
| Website | benefithub.com | joinforma.com |
About BenefitHub
BenefitHub, founded in 1999, is a frontrunner in the employee benefits arena, serving as the nexus for organizations seeking to enhance employee engagement through diverse perks and rewards. With headquarters in the United States, the company operates across multiple key markets, including the U.S.,...
About Forma
Forma, founded in 2017 and headquartered in the United States, is an innovative player in the intersection of Enterprise Software, Health Care, Health and Wellness, and Human Resources. Their core offering—a life benefits platform, branded under their slogan “Benefits that flex to fit™”—empowers com...
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Compiled from the BounceWatch company index. We last looked at BenefitHub on 21 Jun 2026, and Forma on 4 Aug 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
