Side-by-Side Comparison
| Metric | Appinio | Ideally |
|---|---|---|
| Founded | ||
| Founded | 2014 older | 2023 |
| Headquarters | ||
| Headquarters | Hamburg, Germany | Auckland, New Zealand |
| Employees | ||
| Employees | 267 larger | 39 |
| Industry | ||
| Industry | Analytics, Mobile, Marketing | Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Seed |
| Total Funding | ||
| Total Funding | $1.80M | $2.15M |
| Funding Rounds | ||
| Funding Rounds | 5 | 1 |
| Services | ||
| Services | intuitive research platform, expert guidance and methodologies, Appinio Boards for visual stories, advanced AI technology, customizable solutions | Not tracked yet |
| Target Customers | ||
| Target Customers | FMCG companies, fashion brands, brand managers, market research teams, business consultants | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-powered InsightsMarket ResearchConsumer InsightsCustomer CentricitySurvey PlatformReal-time Analytics +9 | Insights PlatformInnovation PlatformOn-demand InsightsCustomer InsightsGenerative AIConsumer Goods +8 |
| Website | ||
| Website | appinio.com | goideally.com |
About Appinio
Appinio, founded in 2014 and headquartered in Germany, is revolutionizing the market research industry with its AI-powered insights platform coupled with expert consultancy. By enabling teams to make informed decisions, Appinio provides actionable consumer insights across over 190 markets. The compa...
About Ideally
Ideally is an on-demand insights and innovation platform that aims to revolutionize the process of testing concepts, ideas, and messages with the target audience. The platform boasts a self-service model, incorporating generative AI to uncover patterns and reveal opportunities, making customer insig...
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Compiled from the BounceWatch company index. We last looked at Appinio on 25 Jun 2026, and Ideally on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
