AdAdapted vs Numerator
AdAdapted
Native In-App Mobile Advertising Platform for CPG Brands & Retailers
109 employees · est. 2012 · Ann Arbor, United States
Numerator
Numerator is a global data and tech company capturing proprietary, zero-party consumer data from millions of households
2769 employees · est. 1990 · Chicago, United States
Numerator is the older company (2012 vs 1990); Numerator is the larger of the two.
1 signal in the last 90 days
Side-by-Side Comparison
| Metric | AdAdapted | Numerator |
|---|---|---|
| Founded | ||
| Founded | 2012 | 1990 older |
| Headquarters | ||
| Headquarters | Ann Arbor, United States | Chicago, United States |
| Employees | ||
| Employees | 109 | 2769 larger |
| Industry | ||
| Industry | Advertising, Analytics, Digital Media | Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Series A | Series B |
| Total Funding | ||
| Total Funding | $7.36M | $21.40M |
| Funding Rounds | ||
| Funding Rounds | 6 | 3 |
| Services | ||
| Services | Not tracked yet | Consumer Insights Platform, Promotions Tracking and Analysis, Omnichannel Market Share Analysis, First-Party Purchase Data, Consulting Services, Data Integration Solutions |
| Target Customers | ||
| Target Customers | Not tracked yet | Consumer Package Goods Brands, Retailers, Agencies, Media Companies, Emerging Brands, Ecommerce Platforms, Brand Managers, Category Managers |
| Taxonomy | ||
| Taxonomy | In-App AdvertisingMobile AdvertisingDigital EngagementCPG BrandsRetailersConsumer Insights +8 | Market ResearchConsumer InsightsOmnichannel MarketingPurchase AnalyticsShopper InsightsRetailer Insights +9 |
| Website | ||
| Website | adadapted.com | numerator.com |
About AdAdapted
AdAdapted is a US-based startup established in 2012, offering a Native In-App Mobile Advertising Platform for CPG Brands & Retailers. The company has positioned itself as a connector between CPG brands and shoppers through meaningful engagements in apps that influence the path-to-purchase. AdAdapted...
About Numerator
Numerator is a data and tech company aiming to revolutionize the market research landscape by blending first-party data from over 1 million US households with advanced technology. Under its slogan, "Numerator is a data and tech company reinventing market research," Numerator provides a unique, 360-d...
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Compiled from the BounceWatch company index. We last looked at AdAdapted on 12 Sep 2024, and Numerator on 30 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
