Webtrekk is a company that provides an analytics solution empowering online marketing managers to allocate marketing spend and optimization efforts for maximum impact. Established in 2004, the company's solution offers a data-driven overview of online marketing and acquisition activities, presenting large datasets in an intuitive format to facilitate immediate and accurate marketing decisions. Webtrekk's capabilities support detailed analyses down to individual visitor sessions, offering the fastest real-time segmentation available today.
Specifically designed for marketing managers, Webtrekk's solution includes robust features such as content analysis, scenario analysis, profile mining, onsite search, multi-site analytics, graphical clickstream analysis, and promotional effectiveness. The company's approach utilizes raw data for all online analysis, providing complete flexibility for the marketing manager to correlate any pieces of information.
In June 2014, Webtrekk secured a significant €25.00M Venture Round investment from Deutsche Private Equity. Its client base includes renowned companies such as Allianz, Esprit, Siemens, Flatex, Map24, Bosch, and Die Zeit.
