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Way logo — Unlock the power of experiences.

Way

Unlock the power of experiences.

Founded 2020 United States Austin, United States 57 employees Series A Total: $20.00M Information Technology, Marketing

General Information

Company Name Way
Founded Year 2020
Location United States Austin, United States
Employees 57
Industries Information Technology, Marketing
Funding Stage Series A
Social

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About Way

Way is a 2020-founded Information Technology startup with the slogan "Unlock the power of experiences." The company offers an all-in-one experiential platform that integrates highly bespoke curated experiences, one-time brand activations, and recurring experiential resources. By doing so, Way eliminates the need for excess third-party platforms, thus streamlining and unifying the customer's journey. The company's last investment was a $20.00M Series A investment on 01 November 2022, with funding from Tiger Global Management, Derive Ventures, and MSD Capital.

With its focus on experience management, Way aims to empower brands to launch and scale brand-defining experiences, ultimately elevating how people interact with these brands.

Business keywords: experiential platform, brand activations, customer journey, technology integration, bespoke experiences, brand interaction, brand-defining experiences, recurring resources, brand elevation, event management, marketing experiences

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $20.00M 2
Derive Ventures, MSD Capital
01 Nov 2022

Way Alternatives & Competitors

View All Alternatives
Way vs
AnyRoad
AnyRoad United States

The leading experiential marketing platform.

Series B
355 employees
Big Data, Enterprise Software
Way vs
Smart Connections
Smart Connections The Netherlands

Data-driven marketing agency voor waardevolle verbinding

36 employees
Advertising, Analytics
Way vs
Annex Cloud
Annex Cloud United States

Create emotional, lasting customer connections with the leading global loyalty solution: Loyalty Exp...

Private Equity
227 employees
Entertainment, Information Technology

FAQ About Way

Unlock the power of experiences.
Way was founded in 2020.
Way is headquartered in Austin, United States.
Way operates in Information Technology and Marketing. Its work centres on experiential platform, brand activations, customer journey and technology integration.
Way has approximately 57 employees.
Way has completed 1 funding round, raising a total of $20.00M. The latest funding stage is Series A.
Top alternatives and competitors to Way include AnyRoad, Smart Connections, Annex Cloud, Go Inspire Group - A Xerox Company, Boonty. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Way and AnyRoad are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Way, https://www.bouncewatch.com/company/way, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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