Truelytics is a finance, SaaS, and wealth management startup founded in 2016 in the United States. The company's slogan, "Transforming the way the wealth management industry discovers opportunity," encapsulates its mission. Truelytics offers a leading business intelligence platform that measures advisor performance, empowers practice management, and benchmarks success.
The platform's primary focus is on key areas of the advisor’s business that require support, while simultaneously offering wealth management executives the ability to stack rank and benchmark how current and prospective advisors perform across 50 critical KPI, both internally and against the marketplace.
Truelytics recently received a Non Equity Assistance investment on 14 January 2022, with MassChallenge as the investor, marking another significant milestone for this innovative startup.
Business keywords:
Wealth management, Business intelligence, Financial advisory, Practice management, Advisor performance, KPIs, SAAS, Enterprise software, Data-driven platform, Recruitment, Transition management, Boston, Benchmarking, Buy side insights, Sell side optimization