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SoFi logo — SoFi helps you save, spend, earn, borrow, invest, and protec...

SoFi

SoFi helps you save, spend, earn, borrow, invest, and protect your money–all in one app. NMLS 1121636

Founded 2011 United States San Francisco, United States 7638 employees IPO Total: $15.61B Education, Fintech +1

General Information

Company Name SoFi
Founded Year 2011
Location United States San Francisco, United States
Employees 7638
Industries Education, Fintech, Banking
Funding Stage IPO
Business Model B2C, Platform, Embedded Finance
Revenue Model Service Fee, Transaction Fee, Usage Based
Social

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How does SoFi compare?

A PDF of SoFi and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

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Meeting SoFi soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

In The News Oct 31, 2026

Featured on Barchart.com: SoFi Stock Is Ready for Its Next Big Move. Here's Why.

New Partnership Oct 27, 2026

SoFi became the first national bank to go live with stablecoin settlement across Mastercard's global payments network.

Growth Metrics Oct 27, 2026

SoFi reported reaching 17.1 million members and 26.7 million products used in Q3.

Product Launch Oct 22, 2026

SoFi launched SoFi Earn (SOFIE), the first-ever bank deposit token for SoFi Crypto offering 4.40% APY.

Promotion Launched Oct 19, 2026

SoFi launched a 0.50% rate drop event across its lending suite for one week.

SoFi a competitor of yours? Have our desk watch it

AI Insight

Bounce Watch AI
1 week ago

SoFi is demonstrating a dynamic strategic expansion, marked by significant product innovation in the digital asset space with the launch of SoFi Earn (SOFIE) and a groundbreaking partnership with Mastercard for stablecoin settlement. Concurrently, the company is aggressively driving member and product growth through lending promotions, evidenced by reaching 17.1 million members and 26.7 million products used in Q3. These moves solidify its position as an all-in-one financial platform while pushing the boundaries of traditional banking into the crypto economy.

Signal Types
Product Launch Partnership Traction Promotion
Strategic Labels
Digital Asset Integration Market Penetration Financial Innovation
Next Move: Expansion
·
Impact: 9/10
·
Ideal For: Fintech Investors — Post IPO Growth

About SoFi

SoFi is a company based in San Francisco, United States, specializing in financial products and services for individuals and businesses. It operates within the education, fintech, and banking industries.

Founded in 2011, SoFi offers a range of services including banking products, diverse loan offerings, investment services, and insurance products. Its customer base includes individual and business banking clients, students refinancing loans, home buyers, and investors. The company operates on a B2C model with platform and embedded finance strategies, generating revenue through service fees, transaction fees, and usage-based charges.

Business keywords: Financial Independence, Lending Services, Wealth Management, Personal Loans, Mortgage Refinancing, Student Loan Refinancing, Student Loan Consolidation, Investment Advisory, Retirement Planning, Digital Banking, Financial Services App, Career Strategy, Life Insurance, Savings Solutions, Modern Financial Products

Services & Products

Banking products including checking and savings accounts
Loan offerings including personal, student, and mortgage loans
Investment services including self-directed and robo investing
Insurance products encompassing auto, life, and home insurance
Credit cards and credit score monitoring services

Target Customers

Individual and business banking customers Students looking to refinance student loans Home buyers and homeowners Investors interested in traditional investments and cryptocurrencies Individuals seeking financial planning and budgeting tools

Funding Rounds & Investors (22)

View All
Funding Stage Amount Investors Lead Investors Date
Post-IPO Debt $1.60B 1
Mizuho Securities
01 Mar 2026
Post-IPO Equity $1.50B -
01 Dec 2025
Post-IPO Equity $1.50B -
01 Aug 2025
Post-IPO Debt $5.00B -
01 Mar 2025
Post-IPO Equity $2.00B 1
Fortress Investment Group
Fortress Investment Group
01 Oct 2024
Post-IPO Debt $350.00M -
01 May 2024
Spac Private Placement $805.00M 1
Social Capital Hedosophia V
01 Jun 2021
Late VC $369.84M -
01 Jan 2021
Round Undisclosed -
01 Sep 2019
Growth Equity VC $500.00M 2
Qatar Investment Authority
Qatar Investment Authority, Notable Capital
01 May 2019

View All 22 Funding Rounds

Latest News

View All
SoFi Stock Is Ready for Its Next Big Move. Here's Why. — Barchart.com
SoFi Stock Is Ready for Its Next Big Move. Here's Why.
Barchart.com Oct 31, 2026
Intel says it will match government's 'Trump Accounts' contribution to kids of employees — Cnbc
Intel says it will match government's 'Trump Accounts' contribution to kids of employees
Cnbc Jan 28, 2026
SoFi's stock drops on $1.5 billion share sale announcement — Cnbc
SoFi's stock drops on $1.5 billion share sale announcement
Cnbc Dec 05, 2025
Mastercard, kripto altyapı şirketi Zerohash’i 2 milyar dolara satın alacak — Getmidas.com
Mastercard, kripto altyapı şirketi Zerohash’i 2 milyar dolara satın alacak
Getmidas.com Oct 30, 2025
Fintech startup Upgrade valued at $7.3 billion in new funding round — Cnbc
Fintech startup Upgrade valued at $7.3 billion in new funding round
Cnbc Oct 16, 2025
Block's 30% plunge in February leads fintech sell-off, while Stripe shows benefit of staying private — Cnbc
Block's 30% plunge in February leads fintech sell-off, while Stripe shows benefit of staying private
Cnbc Feb 28, 2025

SoFi Alternatives & Competitors

View All Alternatives
SoFi vs
Monson Savings Bank
Monson Savings Bank United States

Member FDIC. Member DIF. Equal Housing Lender. NMLS # 613363.

99 employees
Financial Services, Fintech
Compare SoFi vs Monson Savings Bank
SoFi vs
Habitto
Habitto Japan

Habitto helps you save, invest and protect your money, all on mobile

Seed
21 employees
Finance, Financial Services
Compare SoFi vs Habitto
SoFi vs
Stash
Stash United States

We’re helping everyday Americans invest and build wealth. (stsh.app/disclosures)

Acquired
244 employees
Finance, Fintech
Compare SoFi vs Stash
Also compare with: SoFi vs Splash Financial Splash Financial View all alternatives

FAQ About SoFi

SoFi helps you save, spend, earn, borrow, invest, and protect your money–all in one app. NMLS 1121636
SoFi was founded in 2011.
SoFi is headquartered in San Francisco, United States.
SoFi operates in Education, Fintech and Banking. Its work centres on Financial Independence, Lending Services, Wealth Management and Personal Loans. Its customers include Individual and business banking customers, Students looking to refinance student loans and Home buyers and homeowners.
SoFi has a B2C, Platform and Embedded Finance business model. Its revenue comes from Service Fee, Transaction Fee and Usage Based.
SoFi has approximately 7638 employees.
SoFi has completed 22 funding rounds, raising a total of $15.61B. The latest funding stage is IPO.
SoFi offers: Banking products including checking and savings accounts, Loan offerings including personal, student, and mortgage loans, Investment services including self-directed and robo investing, Insurance products encompassing auto, life, and home insurance, Credit cards and credit score monitoring services.
Top alternatives and competitors to SoFi include Monson Savings Bank, Habitto, Stash, Upgrade, Inc., Splash Financial. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
SoFi and Monson Savings Bank are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for SoFi, https://www.bouncewatch.com/company/sofi, updated 30 October 2026. When citing, please name BounceWatch and link this page.

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