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Shopzilla logo — company profile

Shopzilla

Founded 1996 United States Los Angeles, United States 13 employees Series C Total: $74.50M Advertising, E-Commerce +1

General Information

Company Name Shopzilla
Founded Year 1996
Location United States Los Angeles, United States
Employees 13
Industries Advertising, E-Commerce, Retail
Funding Stage Series C
Social

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About Shopzilla

Shopzilla, now known as Connexity, was a leading player in online sales and consumer feedback, connecting shoppers and retailers through a portfolio of informative websites. The company, founded in 1996 and headquartered in Los Angeles, CA, managed a range of online shopping brands in the US and Europe, including Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld. In May 2000, Shopzilla secured a significant $50.00M Series C investment from notable investors such as HarbourVest Partners, Mission Ventures, Westar Capital Limited, Hambrecht & Quist Capital Management, Vignette, Attractor, and AllegisCyber. The company is currently owned by Symphony Technology Group (STG). For current updates and information, refer to the Connexity LinkedIn Page.

Business keywords: online shopping, retail advertising, consumer feedback, shopping websites, affiliate network, online marketplace, product reviews, retail data, consumer insights, CPC marketplace, B2B businesses, display advertising, audience targeting, Symphony Technology Group

Services & Products

Online retail marketplace for a wide range of products

Target Customers

Consumers looking for various products across multiple categories

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $50.00M 7
HarbourVest Partners Mission Ventures Westar Capital Limited
HarbourVest Partners, Mission Ventures +5
05 May 2000
Series B $20.00M 3
Hambrecht & Quist Capital Management
Hambrecht & Quist Capital Management, Attractor +1
18 May 1999
Series A $4.50M 2
Mission Ventures
Mission Ventures, AllegisCyber
27 Jul 1998

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FAQ About Shopzilla

Shopzilla is now called Connexity. Please see our Connexity LinkedIn Page for current employees and the latest updates. https://www.linkedin.com/company/connexity Shopzilla Inc., was a leading source of sales and consumer feedback for online merchants and retail advertisers. Shopzilla connected...
Shopzilla was founded in 1996.
Shopzilla is headquartered in Los Angeles, United States.
Shopzilla operates in Advertising, E-Commerce and Retail. Its work centres on online shopping, retail advertising, consumer feedback and shopping websites. Its customers include Consumers looking for various products across multiple categories.
Shopzilla has approximately 13 employees.
Shopzilla has completed 3 funding rounds, raising a total of $74.50M. The latest funding stage is Series C.
Shopzilla offers: Online retail marketplace for a wide range of products.
Top alternatives and competitors to Shopzilla include Brandefy App, Mercent, Affiliate Mates Network, Pollen (Techstars '16), Picks. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Shopzilla and Brandefy App are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Shopzilla, https://www.bouncewatch.com/company/shopzilla, updated 12 June 2025. When citing, please name BounceWatch and link this page.

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